Posts Tagged ‘Best Practice’

“We love connecting people to things they need and supporting our neighbors in a real way.”

Monday, December 12th, 2011

To say that Scott Alan Davis is busy is a gross understatement. Scott is the Executive Director of Vanguard CDC, a nonprofit serving Detroit’s North End. Something you need to know about him is that he greets everyone with a hug. That hug gives you great insight into Scott and the principles at work at Vanguard: connection, warmth, authenticity, community.

At our meeting various staff members were popping in and out of his office with questions about the Thanksgiving turkey donations to neighborhood churches and they were getting a new phone system installed at the same time. The office was supposed to close at 1:00 pm, but at 3:40 pm I counted 5 people still there scurrying around trying to get turkeys and food baskets ready for distribution. “My staff is incredible,” Scott tells me. “Why are we still here when the office is supposed to be closed and it’s a holiday weekend? It’s because we are all crazy…” he laughs. “No really it’s because we love what we do. We love connecting people to things they need and supporting our neighbors in a real way.”

I asked him about the types of resources they provide to residents; I was literally stunned by all of the ways that Vanguard connects their neighbors to things they need. Let’s start with their North End Community Connection telephone service. This is a weekly service that calls residents and shares updates for community events and news. If you miss the call, you can call in yourself or look on their website to find out what is happening. “People LOVE this!” he says. “We just did a survey to find out what residents liked best about what we offer here and the weekly telephone call was something that a lot of people said they found useful.”

Scott explained to me that the programs Vanguard offers fall into three different categories: Educational Development, Economic Development and Community Development. He mentioned that the organization started as a result of their educational programs, specifically before and after-school programs where they partnered with neighboring schools. Under the Educational Development umbrella they currently focus on early childhood education and youth development. One way they do this is through Camp Jump Start. This is a summer camp for children ages 5-11 that uses real-world experiences to teach math, reading and fitness. One of their largest goals is to begin the conversation about changing the education system as a whole (“our education system is janky, broken and tired”).

When we began discussing the Economic Development branch of Vanguard’s programming, it took three pages in my notebook to capture the services and programs that they offered. Milwaukee Junction Small Business Center was started in April of 2009. It is a small business incubator staffed by Vanguard that provides North End entrepreneurs with assistance in starting a business and also provides support to existing businesses.

A program that I found particularly impressive was the Next Steps Community Reintegration program. This program serves formerly incarcerated men and women who have ‘maxed out’ of prison (served their maximum sentence). Next Steps provides them basic needs (food, housing, transportation) and opportunities to build new skills, start a business, complete their educations and connect to their community again. Scott told me that they were just finishing with the first year of their AmeriCorps program. Vanguard hires 20 of the returning citizens from the Next Steps program to work for up to a year as an AmeriCorps and gives people a chance to work in and serve their community. These AmeriCorps run the Get it Done Team; this is a service that helps seniors and other neighborhood residents with everyday tasks or projects. They will help you move your furniture, mow your lawn, clean your gutters, haul away debris- you name it, they will ‘get it done’.

Impressed? I haven’t even told you about the Youth Leadership program yet! Partnering with the Skillman Foundation, JP Morgan Chase Bank and City Connect Detroit, Vanguard was able to hire 60 youth from various North End neighborhoods. With $60,000 dedicated to youth stipends, Camp Positive Influence allowed kids from ages 12-18 to develop marketable skills by doing work focused on community beautification, digital media and community awareness. At the end of the summer the youth had created 12 murals, participated in classes that taught them how to deejay and produced a documentary about domestic violence. In the fall they are using all of the skills they learned about creating and operating a business to launch a teen night on Friday nights where they will do the deejaying, marketing, coordination and run the concession stand.

Last, but certainly not least, is the Community Development ‘bucket’ at Vanguard. These programs help North End residents with food, utility bills, appliances, clothing, transportation and housing (Vanguard has built over 75 units of affordable housing). The Store House of Hope is a partnership between Vanguard and several area churches and is a pantry of choice for food, clothing and a place that you can do your laundry. ‘The beautiful part of this is that when someone comes to Vanguard and needs something, let’s say a stove or to pay a large utility bill, an email goes to the community members and churches and most of the time they can find what the person needs within the community…someone has an extra stove or can pay the other persons bill…without going to another agency for support,’ Scott tells me.

I also asked Scott to explain to me their somewhat unconventional slogan of ‘Connect to the Power of the V.’ He explained that they are harnessing the power of community connection to get everyone through difficult times together. Connecting to the Power of the V is connecting community members together so they can share what they have and get what they need. Makes sense.

Tiffany Lemieux-McKissic is CEDAM’s Manager of Membership and Communications. She spends time traveling around the state and meeting with CEDAM members to find out about all of the awesome things they are doing to help their communities.  

5 Essential Components of a Good Grant Proposal

Monday, November 7th, 2011

[This guest post is written by Alvina Lopez, a freelance writer who often contributes content to accredited online colleges. Alvina reviewed hundreds of grant proposals in a previous position at an educational research organization. She welcomes your comments at alvina.lopez@gmail.com.]

NOTE: CEDAM training on funding and grant writing is on December 6th! Learn more.

For any nonprofit enterprise, securing funds from donors or larger organizations forms the very backbone of the work. Without funding, a nonprofit organization essentially ceases to exist. Considering that a grant proposal is the ticket to securing funding, learning how to write one well is vital. When I was in college, I worked as a student editor of an educational research organization. Part of my duties was editing grant proposals. Throughout my time there, I’ve read hundreds of proposals and learned what, precisely, makes a successful bid for funds. Here are a few basics:

1.      Specific focus on the donor

Even if you are submitting several grant proposals requesting funds for the same project, you must make it a point to tailor each proposal such that it aligns with the donating foundation’s goals and values. This is an instrumental part of being approved for a grant, so only request funds from an organization that is already involved in efforts to attain goals that are closely related to your project.

2.      Clearly defined goal and/or mission

Although grant proposals have varied formats, one component that all proposals share is an initial goal or mission. The goal or mission is usually the very first part of your proposal. Just like a newspaper article, your opening paragraph(s) must grab the reader’s attention. Be as specific as you can, but do so in a manner that is clear, concise, and persuasive.

3.      Follow grant proposal guidelines

Most organizations and foundations have very specific guidelines for grant proposals, including the number of words or pages, what specific sections must be covered, deadlines, and more. If guidelines aren’t easily found on a donating foundation’s website, make sure to call and ask. In my experience editing proposals, the majority of applicants did not follow guidelines carefully. Indeed, Colorado Grants posits that an estimated 50% to 70% are submitted incompletely. If your grant proposal is incomplete, your proposal risks being thrown out before it even has a chance.

4.      Well-researched budget

Whether for good or ill, everything always comes down to the bottom line. The biggest factors that donors look for when deciding whether or not to accept a grant proposal are two-fold: matching goals or priorities between the organization submitting the grant and the donating organization, and economic viability. The best budgets are very specific and demonstrate that you’ve thoroughly researched the most reasonable costs, but still leave room for flexibility. If an organization feels forced into donating X amount of money without the possibility of cutting or shifting costs, then the chances of obtaining funding decrease substantially. For more specific tips on drafting budgets for proposals, read this article.

5.      Appropriately objective tone

Although you may be extremely passionate about the project that you are describing in your grant proposal, a very important element of a well-written grant proposal is maintaining objectivity. Let the actual project, numbers, and reasons for pursuing the project speak for themselves. Avoid loaded language and keep things simple.

Of course, these are simply general guidelines for writing an effective grant proposal. Learning to write successful grant proposals is also a matter of practice. For an impressively diverse list of sample grant proposals, check out this collection. Good luck!

Publicizing News and the New CEDAM Media List

Tuesday, August 23rd, 2011

This first part of this post introduces the CEDAM media list and explains how to use it effectively. The second part covers basics about publicizing your organization’s news.

Using the CEDAM Media List

Download the media list:
The new CEDAM media list is available for CEDAM members to download at members.cedam.info: Get Media List and Media Tools. For help logging in, please click here. The media list is an Excel spreadsheet. If you do not have Excel, download Excel Viewer for free to view the media list.

About the media list:
In addition to general contact information such as email, phone and mail addresses, the CEDAM media list also notes the coverage areas for each media outlet as well as website, Facebook and Twitter information. Note that both news tips and press releases can be submitted to any contact with “news tips” in the job title.

At the bottom of the Excel sheet there are two tabs. One tab is for “general” news about anything. The other tab is for policy and government news. If you are sending news related to policy or government, contact the people from the Policy-Govt tab in addition to those in the General tab.

Submit statewide or national news:
If your news is either relevant to Michigan as a whole or is national news, email/contact everyone on the general media list. If your Michigan or national topic is also related to policy or government, add the contacts from the Policy-Govt tab.

Submit local news:
You can find what media covers your community by pressing CTRL+F (command+F on MAC) and searching for the name of your county, the name of your city or “Michigan” (to find places with Michigan, Northern Michigan or Mid-Michigan listed in their coverage area).

Submit policy or government related news:
Contact everyone in the General tab and everyone in the Policy-Govt tab.

Why is : ) next to a company name?
This means we know the contact or have worked with them recently.

FAQ

What is a media list?
A media list is a database of media contacts. Media lists are an excellent way to send news, press releases, event information, job postings and volunteer opportunities to news and media outlets. One of the benefits of CEDAM membership is access to the CEDAM statewide media list, which will give you contact information and email addresses for state and local media.

To whom do I send my news?
Generally, you send news to an editor or producer. If you know which reporter covers the topic you are promoting, you may also send news to them. Finally, most media outlets have a general email for news tips and press releases. Send your news to all of the above if possible, because you never know who will pick up your story!

How do I write a press/news release?
The following is a quick list of items every press release should have. For a detailed walkthrough, please see this post.

  • Your organization’s logo or name
  • Contact information and cell phone number for the person the media should go to for more information
  • A headline/hook
  • The date and usually the originating city of the press release
  • Main text, with most important information first
  • A quote from the lead individual or expert in the story
  • ### or -30- at the end of the release
  • A short statement about your organization and what it does
  • Proofreading by someone else

Here is an example of a CEDAM press release (PDF).
Here is an example of a Center for Community Progress press release (PDF).

What is a media advisory?
A media advisory is an invitation to the media to a press conference or event you are hosting that you want them to attend and cover. A media advisory is not the same as a press release. A press release provides all the information the media needs to write a complete article. A media advisory, on the other hand, only gives a “teaser” of what will be at the press conference: enough to get the media interested, but not enough to write a full story without attending.

What is a news tip?
If you do not have time to create a formal press release, you can still send your story to the media via a news tip. A news tip is a quick summary or “news pitch” the media can follow up on if they are interested. Remember to include your contact information.

Can I use social media to send news to the media?
Yes! You can post news directly on the media outlet’s Facebook page, tag the media in a Facebook post or tweet news to them on Twitter. Of course, it is a very good idea to follow up your social media messaging with an actual email, phone call or fax to that media outlet.

What are some other ways to publicize my organization’s news?

  • Consider writing an Op-Ed. Click here for a great post on how to do that as a nonprofit.
  • Ask an individual or organization that has a blog if you can write a guest post about your news, event, story or experience.
  • Post your news on social media.
  • Keep a collection of your news and press releases somewhere on your website.

How to Write a Good Press Release

Tuesday, August 23rd, 2011

[This post is adapted from materials provided by Kathi Landon at SuccessPoint Marketing, Inc. It is available to CEDAM members, along with the new media list, at members.cedam.info]

A press release, news release, or press statement is a written communication directed at members of the news media for the purpose of announcing something claimed as having news value. For any organization that has a message or mission, a press release is one of the most effective and vital means of communication. But remember: it becomes news only when an editor, producer or reporter decides it’s news!

So what makes something newsworthy? Editors, producers and reporters may consider a story newsworthy if it:

Affects or interests their readers Is new
Has flexible timeliness Is uplifting or inspirational
Shows how national or state issues
are affecting a local community
Is unusual or unique

Every organization formats their press release a little bit different, so rather than explain how to set up a press release, we will review techniques to write a good one. For press release formatting please look at the samples below. CEDAM members can use the Press Release Template in the Media and Press Toolkit on the members section of the website.

Here is an example of a CEDAM press release (PDF).
Here is an example of a Center for Community Progress press release (PDF).

Technique #1: The Inverted Pyramid
This is a metaphor used to illustrate how information should be presented within the text. The broad base at the top represents the most substantial, interesting and important information. The tapered lower portion represents other information that follows in order of diminishing importance. This format is valued because the reader can leave the story at any point and understand it. It also allows news editors to easily remove less important information when articles need to fit a fixed size.

Technique #2: The Anecdotal Lead
Instead of introducing the text with the central facts, this technique opens the text with an eye-catching story to interest readers. This technique works well in a press release when the headline clearly indicates what the story will be about. For instance, “Foreclosure Prevention Helps Lansing Family Keep their Home” could open with a story paragraph about the family and then follow up with facts about foreclosure prevention.

How to Get the Press on Your Side
Establish a personal relationship with key media people in your area. When you are sending something you consider especially important, call your contacts to make sure they got your press release. Always make a follow up call when you send a media advisory about a press conference or event you are hosting that you want the media to attend.

  • Do not put out a press release if it does not contain information the media considers newsworthy! This is the quickest way to ruin your credibility with the media and have your future releases disregarded.
  • On a phone call, don’t pitch your story right away. Start by saying something like “Hi, my name is Tamika Smith and I have a story suggestion you might find interesting. Is this a good time for you?” If the reply is “yes,” pitch your story. If it is “no,” you might reply “When would be a good time to call you back?” Your courtesy will be appreciated by the journalist.
  • Pitch to the voice mail. Keep your pitch very short and end with your phone number. If you do not hear back, try again until you get the actual person.
  • Avoid reading a script. You probably know what it sounds like to be called by a telemarketer who does this. Practice your pitch so that it seems natural and spontaneous.
  • Pitch a story, not an advertisement. The media wants to give their audience interesting stories. Make your pitch newsy, exciting and relevant.
  • Although it is always good to develop a rapport with your local press, you need to walk a fine line between building and maintaining a relationship with an editor/reporter and being a pest.

Want Engaged Citizens? Try Hosting “Your Community 101”

Monday, June 27th, 2011

[This post is from Katie Fritz, CEDAM's Policy and Program Manager.]

Do you know how your community manages wastewater? Or how the local planning commission works? Do your neighbors know too?

The more you know about your city, the more likely you are to help improve it. But it can be hard to get started. The city of Decatur, GA has figured out how to involve residents in local government operations and community activities.  Since 2000, the city has planned and hosted “Decatur 101” courses, covering topics from police to volunteering. Hundreds of residents have completed the program, going on to run for office, volunteer for boards and commissions, start neighborhood associations and more. “We now know the city listens as well as how to make our voices heard,” said one participant on a feedback form. Another opinion: “It makes it a lot easier to write that tax check.”

If you want to get your community’s residents more involved, try creating a fun course about the local government or neighborhood. For inspiration and tips, check out the class outline from Decatur 101, below. Does your city already do something like this? Let us know in the comments!

***content below is from the Decatur 101 webpage***

Decatur 101 logoClass Outline
Each class consists of five two-hour evening sessions focusing on specific areas of government. The sessions are conducted in various city buildings, including the police station, public works building, city hall, and the recreation center. Classes are limited to 40 participants.

Smart Growth Walking Tour (Optional)

Session 1
Held at the Police Station, begins with a welcome from the mayor. Topics include history of the city, form of government, role of the city manager, strategic plan and economic development. Also includes a tour of the Police Station and a quick overview of that department.

Session 2
Held at the Public Works building, includes overview of sanitation and facilities maintenance, codes, inspections and permits, and engineering. Also includes a tour of the Public Works facility and vehicles.

Session 3
Held at City Hall and includes a tour of the City Hall. Participants learn about the Administrative Services department including budget, taxes, millage rate, technology, accounting & revenue. Also includes an overview of Emergency Management and updates on current initiatives such as Bond Project updates.

Session 4
Held at City Hall. Participants learn about the various boards and commissions and participate in a mock Planning Commission Meeting.  Also includes information about the Community Transportation Plan.

Session 5
Held at the Decatur Recreation Center and includes a tour of the facility and a brief overview of the Active Living and Children & Youth Services Divisions. City volunteer organizations make brief presentations and participants have a Q&A session with the mayor and commissioners. The mayor and commissioners conduct a graduation ceremony, and participants receive a certificate and a commemorative T-shirt. Participants also fill out evaluation forms that provide us with ideas and suggestions for improving the Decatur 101 program.